BE.KNID was born from the second generation of a manufacturing family, with the desire to create timeless pieces that will remain in wardrobes for many years.

Its story is rooted in a family tradition that began with knitwear production in the 1970s. This heritage evolved into a corporate structure in 2006 with Pelin Triko, and today -with over 300 employees across two factories. It continues to grow, driven by a love for production and product, creating pieces that will make its users happy.

With the perspective of the second generation added, BE.KNID was founded as a brand that brings together the accumulation of the past with the interpretation of a new generation.

With every capsule, BE.KNID offers timeless pieces; it designs iconic essentials that will be kept in wardrobes for years. Each piece is made to feel good the moment you touch it, and to be long-lasting.

At its center is Be.Kind; meaning kindness, softness, and sincerity. Toward yourself, toward others, and toward the world’s resources. That’s why BE.KNID aims to make you feel not only a product, but an emotion, an attitude, and a way of life with every capsule.

The balance of masculine and feminine lines is reflected in every piece. While carrying a cool and relaxed spirit that loves living, it wants you to embrace being yourself -wherever you are- with natural confidence and sincerity.

Our capsule collections are designed to accompany every moment in life and are made to stay with you for many years. As the products remain in your wardrobe over the years, you become part of the “knid-ship” collective.

Every material we use is carefully selected; we prioritize quality, sustainability, and true texture. When BE.KNID pieces touch your skin, they wrap you in your coziest self. We call this Be.Cozy.

When you feel good, everything flows more beautifully; and we love multiplying that feeling.

Be Cozy. Be Kind. Be Knid.